Department of Mass Communications

Mass Communications Major

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Department Contacts

Department Chairperson
  Jason Genovese, Ph.D. |
  1210 McCormick Center for Human Services
  Office: 570-389-4235 | Fax: 570-389-3983
Department Secretary
  Elizabeth Stauder
  1211 McCormick Center for Human Services
  Office: 570-389-4837 | Fax: 570-389-3983

Planning a Visit?

BU's open house programs include sessions with departments to meet and learn about program specifics from department representatives. If you're planning a visit on your own, you can arrange a personal meeting with a professor to ask questions and get detailed information about our program and the College of Liberal Arts. Contact our department to schedule an appointment.

Bloomsburg University's mass communications program prepares students to work as professionals in public relations, journalism, telecommunications or in emerging media technologies. This bachelor's degree program balances a broad knowledge of the liberal arts and natural sciences with the professional and theoretical preparation needed by today's media professionals. Internships are necessary to complete the student's professional training, along with experience with four campus media:

  • The Voice, the nationally-recognized weekly student newspaper
  • BUTV, student-produced television programming
  • BUNow, Bloomsburg University's student-run, online news portal
  • WBUQ-FM, student-managed radio station with call-in and music programs

Other opportunities are available through active chapters of the Public Relations Student Society of America (PRSSA), and the National Broadcasting Society-Alpha Epsilon Rho (NBS-AERho).

Mass Communications Tracks

Telecommunications — Studies include video production, video editing, broadcast journalism, programming and management. Students can also study sports, documentary, corporate video or dramatic/comedy production.

Journalism — Studies include online journalism, editing, feature writing, magazine editing and production, public affairs reporting, and broadcast journalism.

Public Relations — Studies include public relations theory and practice, publicity and public relations, PR cases and problems, as well as options in video production, feature writing, online journalism, introduction to business, economics, marketing principles and practices and advertising management. As a capstone, students participate in a mass communications seminar, practicum or internship.

Emergent Media — Studies in Emergent Media develop the skills employers are looking for in web design, visual communication, social media, and other new media technologies.

A minor in Emergent Media in Mass Communications provides students in disciplines outside of the major with a broad background in emergent media and its functional uses. The program will enable students to develop a strong foundation in emerging media, particularly in the areas of new communication technologies, website development and design, and visual communications within a mass communications context. In today’s media-centric world employers are looking for individuals with multiple skills in the latest media use and design, media literacy, and web design and development. The minor can be obtained fully online or in a face-to-face class setting.  The minor consists of 18 semester hours.